Raising Public Awareness
One of our principal goals is to raise public awareness about this unique sector, its challenges and its significant potential. We have worked in the past few years to change the conversation about former Haredim in the media from negative to positive. Through the successful management of communications strategy and public relations, we feel that we have mostly succeeded in this endeavor. We hope to continue this trend in the coming years and to completely turn the “leaving the fold” story from one of welfare and isolation to one of personal fulfillment, success and community. We plan to expand our storytelling tools from mostly media to cultural events open to the public, lecture series and parlor meetings.